Shelley Hepburn Consultancy

The Ned

Pre–opening to opening project

The Ned is situated in the heart of the city and operated and designed by Soho House and Sydell Group. The spa comprises of three floors, social spa and grooming, 6 station hair spa, designated make-up salon, 7 seat barber shop, 8 treatment rooms, Ned relax, swimming pools, Hammam experience, steam, sauna, members lounge, Ned Active House Ride (spinning), boxing, pilates/yoga.

Shelley came onboard prior to opening to set up the spa’s concept, team and financials ready for post opening. Shelley incorporated a spa clinic to include cryotherapy , FAR infrared, customized anti-pollution facials, ISclinical and LED express bar for results driven treatments with no downs time. These unique spa treatments at the heart of the city targeted the time starved city demographic wishing for maximum results.

Shelley really understands the spa business and has a great strategic mind-set. Her network and creativity helped us to create and establish a spa operation with tangible points of difference.

Gareth Banner MD