SHC is a business with a vision and solid underpinning values which in turn delivers the most successful businesses to the market.
Combining innovation and commercially successful models, through spa design, spa operations and spa launch SHC can develop your concept from scratch. The support does not stop here with many managed projects on-going to keep on track to bring continual profitability through transparency of reporting and performance in turn this will bring clear focused objectives and progress of activities for your business needs.
Product Launch
SHC have supported many new companies and brands bringing what they offer to life, from treatment development and careful treatment menu curation SHC adds creativity and authenticity to new and existing brands wishing to launch in the spa and beauty market.
- Product research
- Brand Positioning
- Product offering
- Treatment development
- Design and packaging
- Brand development
- Brand launch and events
Spa Openings
Many of SHC projects have started from scratch, whether you are just looking for product feasibility, business planning to creating a unique concept or if you need a project manager to see the pre-opening through to opening SHC has experience and has unveiled some of the most prestigious and luxury hotel spas.
- Market research, competitor analysis and project feasibility
- Business planning, pre-opening budgets and forecasting
- Pre-opening critical path and training plan
- Operational Supplies & Equipment OS&E
- Fixtures, fittings and equipment FF&E
- IT, Music supplier guidance and installation requirements
- Professional and retail product selection
Concept & Design
Creating the design, vision and concept for any spa needs careful planning and evaluation. With SHC track record for creating the most unique and customer focused spa journeys enables projects to succeed successfully post opening ensuring programming and business development can lead to a highly profitable spa concept.
- Concept creation and brief
- Customer journey and flow
- Service philosophy
- Operational mindset
- Activation evaluation criteria
- Programming for wellness recommendations
- Product development for own brand
Turnkey & On-Going Support
Any spa business needs to keep evolving and growing, keeping a spa on track for success takes careful planning and managing. Shelley’s 20 years’ experience allows her to turn-key businesses to ensure they are attracting the right demographic and have the correct pricing. With regular business reviews, continual audits and recommendations Shelley can improve performance bottom line and ensure staff and client retention are met.
- Recruitment, staffing structure and payroll recommendations
- Finance, PnL and Budgets
- Engagement training for spa staff
- Membership, treatment and product development
- KPI management
- Mystery shops, audits and recommendations
- New concepts and implementation
When it came to business Shelley was no push-over but would always seek to find a win-win solution and this made working with her an absolute pleasure and privilege.